Selected design work
SAKAI
Making an electric ride easier to understand
Electric mobility · campaign direction · digital presentation
01 / OVERVIEW
The starting point.
Sakai’s digital presentation introduces an electric scooter to a Pakistani audience. The brief identifies three barriers: low awareness of electric bikes, competition from established international brands, and uncertainty about reliability. The work responds with a digital-first story that connects the ride to everyday use, not just to a technical specification.
THE BRIEF
The design task.
Present the scooter as a credible, practical alternative and explain its features in language a prospective rider can understand.
02 / DIRECTION
A visual language.
The campaign combines clean product imagery with everyday riding scenes. The scooter remains the visual anchor, while a bold blue, white and charcoal palette keeps the material clear and recognizable. Feature panels separate the product story into digestible benefits, and the website mockups move from an arresting product view into details and explanations.
03 / APPLICATIONS
The system in use.
The digital presentation includes a savings calculator concept to help people compare petrol and electric costs using their own inputs. This is a useful bridge between aspiration and consideration: it turns a broad value claim into a question the visitor can explore. Mobile layouts and supporting marketing visuals show how the same story could appear across devices.
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PROJECT CREDITS
Selected work by Muhammad Ahtisham Khan.
Website screens and savings calculator are shown as design concepts.