THE IMAGINE STUDIO JOURNAL

Ideas worth
thinking through.

Practical notes on brand identity, design and art-directed imagery.

A logo is one part of an identity. The real test is whether the whole system stays recognisable across a package, a post and a presentation.

Guidelines become useful when more people need to make on-brand work. Here is what to include and how detailed the document needs to be.

Better product imagery starts with a clear brief for the setting, light, composition and brand details—then a careful review of the result.

Ideas worththinking through.